Hong Kong, July 28, 2005 — China International Television Corp (CITVC) and the Cable & Satellite Broadcasting Association of Asia (CASBAA) today announced details of the inaugural China International Sports Television Forum to be staged in Beijing on August 25th, 2005.
Themed “The Fastest Marathon C China Sports TV 2005-2008″, the China International Sports TV Forum 2005 is co-hosted by The State Administration of Radio, Film & Television (SARFT) and China Media Group, and supported by the Beijing Olympic Committee Organizing Group (BOCOG) and national state broadcaster CCTV. The event producer is national sports TV network CCTV-5, with front-running Chinese-language ISP, Sina.com as Lead Sponsor.
“The objective of this years Forum is to highlight international best practices for the further development of the sports television market within China and to underline Chinas increasing capacity to match those global standards,” said Mr Li Jian, President of CITVC.
“During the Forum we will examine the most innovative business models for sports television and exchange views and information on the latest technical advances in the run-up to the Beijing 2008 Olympics. We are particularly pleased to be working with BOCOG and CASBAA at this important time.”
According to Marcel Fenez, the Chairman of CASBAA and head of PricewaterhouseCoopers Asia Pacific Entertainment and Media practice: “As a regional industry organization devoted to the advancement of multi-channel television, CASBAA is delighted to be partnering with CITVC on this project which our Board of Directors believes will add significantly to industry knowledge.”
Among those participating in the one-day conference at the Nikko New Century Hotel, Beijing, which is a centerpiece for the annual BIRTV Exhibition and Conference, will be Mr. Jiang Xiao Yu, Vice Chairman, BOCOG; Mr. Tian Jin, Vice Minister of SARFT; Mr. Ma Guo Li, Chief Operating Officer, Beijing Olympic Broadcasting; Mr. Sun Yu Sheng, Vice President, CCTV and Mr Jiang He Ping, the CEO of CCTV-5, along with top executives from the National Basketball Association, Adidas, TWI/IMG, Octagon, Volkswagen and Coca Cola.
CONTACT
For further information on the China International Sports TV Forum 2005 visit www.casbaa.com, or contact:
Ms Rebecca KENNEDY or Ms Katie WONG
Communications, CASBAA
Tel: (852) 2854 9913
Email: pr@casbaa.com
ABOUT CASBAA
The Cable & Satellite Broadcasting Association of Asia is an industry-based advocacy group dedicated to the promotion of multi-channel television via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents some 120 Asia-based corporations, which in turn serve more than 3 billion people. Member organisations include ABC Asia Pacific, Sky News Australia, Two Way TV, ASTRO, Bloomberg Television, Discovery Networks Asia, EMC, HBO Asia, AETN (The History Channel), IBM, MTV Networks Asia Pacific, Nokia, now Broadband TV, PricewaterhouseCoopers, Sony Pictures Television International, STAR Group, Sun Microsystems, Turner International Asia Pacific, UBC, Walt Disney Television International, ABN AMRO, Anytime, AsiaSat, BBC Prime, BBC World, Channel News Asia, CNBC, Freshfields, HSBC, Irdeto Access, Loral Skynet, Mindshare, National Geographic Channel, Time Warner and TOM Group.
ABOUT CITVC
Established in 1984, CITVC is a wholly stated-owned enterprise invested by China Central Television (CCTV). Since its reorganization of assets and restructuring in 1997, CITVC has developed into a media conglomerate. Its major businesses include television program production and distribution, the advertisement agency for CCTV, channel management, television technical services, new media development, television rating and other professional investigations and consultations. It also involves itself in industrial and capital investments. CITVC has now become one of the biggest and strongest media industrial group corporations in China’s mainland.
ABOUT SINA
SINA Corporation (Nasdaq: SINA) is a leading online media company and value-added information service (VAS) provider for China and for global Chinese communities. With a branded network of localized web sites targeting Greater China and overseas Chinese, SINA provides services through five major business lines including SINA.com (online news and content), SINA Mobile (mobile value-added services), SINA Online (community-based services and games), SINA.net (search and enterprise services) and SINA E-Commerce (online shopping and auctions). Together these units provide an array of services, which include regional focused online portals, mobile value-added services, search and directory, interest-based and community-building channels, free and premium email, online games, virtual ISP, classified listings, fee-based services, e-commerce, and enterprise e-solutions.