Hong Kong, August 22nd, 2006 — The Cable & Satellite Broadcasting Association of Asia (CASBAA) has unveiled its conference program for the CASBAA Convention 2006 in Hong Kong, tagged From Bandwidth to Brandwidth.
Focusing on maximising the value of newly-available communications bandwidth via sophisticated brand development and innovative marketing, the CASBAA Convention 2006 October 24th-27th will feature global heavyweight speakers:
Charlie Ergen, Chairman and Founder of US DTH pioneer, Echostar
Michael Fries, CEO of multi-national pay-TV platform operator Liberty Global
Ho-Chen Tan, Chairman of Taiwans Chunghwa Telecom
Irwin Gotlieb, Global CEO of WPP media investment arm, GroupM
Kip Meek, Chief Policy Partner of trend-setting UK regulator OFCOM
Randall Dark, President, HD Vision Studios
Sofyan Djalil, Minister of State for Information & Communications, Indonesia,
and
Ou Yangchanglin, President of Hunan TV Station
“Annually, this is the most important gathering for our industry in Asia,” said the CASBAA Chairman, “Marcel Fenez. While the market is rightly dazzled by the promise of the new technologies, our most urgent task is to identify new business models and the most creative content as we develop a better understanding of what is achievable within the diverse Asian marketplace. Thats the theme for CASBAA 2006.”
While featuring dedicated sessions on South Asia (India, Pakistan and Sri Lanka) and a look at the key emerging markets of Indonesia and Vietnam, along with special Forums on IPTV, Mobile Video and HDTV, the annual CASBAA Convention is an unparalleled meeting place and a Must Attend date for everyones diary, said Mr Fenez.
As ever, CASBAAs must have markets of China and India will be heavily featured, along with a special Session on Japan.
CASBAA also announced details of the CASBAA TV Advertising Awards 2006, which this year are supported by an innovative, month-long CASBAA advertising campaign targeted at creative directors and scheduled to run on more than 20 regional pay-TV channels.
“We believe that our campaign, developed with a worldwide agency partner to promote the Awards, will attract a record number of amazing entries to this years competition,” said Kevin Jennings, the CASBAA Director of Events.
“The CASBAA TV Awards 2006 have been designed to highlight that marrying creative options with the power of television remains the most inventive of advertising mediums as the industry moves beyond traditional ad placement into on-line integration, program sponsorship, ad-funded content production and off-air events and promotions.”
For more information on the CASBAA Convention 2006 and the CASBAA TV Advertising Awards 2006 visit www.casbaaconvention.com.
Its all there!
ABOUT CASBAA – www.casbaa.com
The Cable & Satellite Broadcasting Association of Asia is an industry-based advocacy group dedicated to the promotion of multi-channel TV via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents some 110 Asia-based corporations, which in turn serve more than three billion people. Members include Australia Network, ABN AMRO, AETN International (History Channel), AsiaSat, Astro, Bloomberg Television, China Entertainment Television, Chunghwa Telecom, Comverse, Discovery Networks Asia, EMC, HBO Asia, IBM, Macquarie, MTV Networks Asia Pacific, Nokia, now TV, PricewaterhouseCoopers, Sony Pictures Television International, STAR Group, Sun Microsystems, Turner International Asia Pacific, UBC, Walt Disney Television International, Zone Vision, Anytime, Measat, Asian Food Channel, BBC Prime, ESPN STAR Sports, Eurosport, Granada Hallmark Channel, Hong Kong Cable, HSBC Bank, Lovells, National Geographic, Paul Weiss, Sky News Australia, Synovate and TimeWarner.