Hong Kong, July 16, 2007 – China International Television Corporation (CITVC) and the Cable & Satellite Broadcasting Association of Asia (CASBAA) are pleased to detail the re-scheduled International Sports Television Forum 2007 for Friday August 24th at the Shangri-La Hotel, Beijing, China.
The Forum is hosted by the State Administration of Radio, Film & Television (SARFT) and co-organized by CASBAA with CITVC, the commercial arm of the state broadcaster CCTV.
The Forum 2007 will see a new format for the program: “This year will offer even more debate and discussion about the pertinent issues surrounding sport on television as well as in the wider sports arena,” said Kevin Jennings, Events Director of CASBAA.
In addition, on August 23rd the conference organizers are inviting VIPs and special guests to tour some of the completed Olympic installations in a sneak preview of sites now being prepared for the 2008 Beijing Games.
“The Forum has been developed as a key component within a strategy of informing and exchanging information with the international community on the development of China’s sports television industry,” said Marcel Fenez, the Chairman of CASBAA. “Over 400 international executive-level officials and China-based TV professionals gathered at the event last year, which was a huge success. The Forum this year will certainly bring more valuable insights to benefit the industry and economic development in China.”
Topics for discussion during the Forum include an in-depth analysis of how companies can expand their sports brand in China, with particular emphasis placed on football clubs in the English Premier League.
The Forum will also examine how companies can build market share by partnering with major sports events while looking at sports in the broadcasting value chain.
Among other issues, panels will be looking at ways to invest in the China market, gains and losses from previous Olympics, and the synergies between sports leagues and pay TV.
Participants will include CCTV, Beijing Olympic Broadcasting (BoB), the Beijing Olympic Committee Organizing Group (BOCOG) and representatives of national Chinese and European sports bodies, along with global sports TV networks and sports management teams. Other speakers and delegates will be drawn from the wireless, broadband and HDTV sectors.
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ABOUT CASBAA – www.casbaa.com
The Cable & Satellite Broadcasting Association of Asia (CASBAA) is an industry-based advocacy group dedicated to the promotion of multi-channel TV via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents some 120 Asia-based corporations, which in turn serve more than three billion people. Members include AETN International (History Channel), Asia Broadcast Networks, Asia Broadcast Satellite, AsiaSat, Astro, Australia Network, Bloomberg Television, Chunghwa Telecom, Discovery Networks Asia, Genesis Networks, Granada International/ITV Worldwide, HBO Asia, Intelsat, Macquarie, MediaFLO Technologies, Motorola, MTV Networks Asia Pacific, Nokia, now TV, PricewaterhouseCoopers, Sony Pictures Television International, STAR Group, Sun Microsystems, TrueVisions, Turner International Asia Pacific, Walt Disney Television International, Zonemedia, Al Jazeera, Amarchand Mangaldas, Asian Food Channel, BBC Global Channels Asia-Pacific, Celestial Movies, ESPN STAR Sports, GMA Network Inc., GroupM, Fu Yang Media, HiT Entertainment, Hong Kong Cable, Irdeto, KDB Skylife, Lovells, Measat, MGM Channels, National Geographic, Paul Weiss, ProtoStar, SAT-GE, Tandberg Television, Tata Sky, Ten Sports, TimeWarner, TV18, Viaccess and Zee TV.
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