Hong Kong, 22 January, 2008 – The Cable & Satellite Broadcasting Association of Asia today launched its ‘Mobile TV in Asia’ report for CASBAA members, exploring some of the factors for the commercial success of mobile video TV services in the Asia Pacific.
Commissioned by the CASBAA Mobile TV Committee, the report was written by digital research agency Tomorrow to provide a strategic and comprehensive analysis of mobile TV development across the region.
“Although mobile TV services could be a huge revenue source for broadcasters and advertising agencies, there are many issues that still need to be addressed before getting the industry onto the right track,” said CASBAA Mobile TV consultant Mike Walsh.
According to Datamonitor research quoted in the report, the number of mobile TV subscribers in Asia could hit 76.3 million in 2012 out of 156 million globally, up from an estimated 15 million in Asia today.
Meanwhile, the CASBAA report lists 10 key success factors[1] for mobile TV services, citing industry data and insights from senior industry figures, along with case studies demonstrating Asia Pacific opportunities and challenges.
According to the report, developing a feasible business model for mobile TV will require, “a healthy ecosystem . . . . . reliant on the integration between content providers, network operators and device manufacturers, as well as government regulation.”
“Following the CASBAA Mobile TV CXO Summit of December last, the ‘Mobile TV in Asia’ report is part of CASBAA’s commitment to demystify the mobile sector and its potential as a new revenue source,” said the CASBAA CEO Simon Twiston Davies.
“The mobile TV industry is passing new milestones all the time and CASBAA will continue with its efforts to bridge the knowledge gap between content providers and carriers,” added Twiston Davies.
The executive summary of the Report is attached and for a preview video of the same Report, please click on this link to view.
The 10 essentials for the commercial success of mobile TV in any new market
1. The network
2. Ease of use
3. The ecosystem
4. Devices
5. Coverage
6. Revenue
7. Regulation
8. Content
9. Advertising
10. Lifestyle
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About CASBAA – www.casbaa.com
The Cable & Satellite Broadcasting Association of Asia (CASBAA) is an industry-based advocacy group dedicated to the promotion of multi-channel TV via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents some 128 Asia-based corporations, which in turn serve more than three billion people. Members include Asia Broadcast Satellite, AsiaSat, Astro, Australia Network, Bloomberg Television, Chello Zone, Chunghwa Telecom, Discovery Networks Asia, Genesis Networks, Granada International/ITV Worldwide, HBO Asia, Intelsat, Macquarie Group, MediaFLO Technologies, Motorola, MTV Networks Asia Pacific, Nokia, now TV, PricewaterhouseCoopers, SES NEW SKIES, Sony Pictures Television International, STAR Group, Sun Microsystems, TrueVisions, Turner International Asia Pacific, Walt Disney Television International, Al Jazeera, Amarchand Mangaldas, Asian Food Channel, BBC Global Channels Asia-Pacific, Celestial Movies, Deutsche Welle, ESPN STAR Sports, Hallmark Channel, GMA Network Inc., GroupM, Hong Kong Cable TV, INX Network, Irdeto, KDB Skylife, Lovells, Measat, MGM Networks, Microsoft Corporation, Minter Ellison, National Geographic, Network18, Paul Weiss, Playboy TV, ProtoStar, Providence Equity, PT Direct Vision, SAT-GE, Spectrum Value Partners, Tandberg Television, Tata Sky, TBN, Ten Sports, TFN Media, TimeWarner, TV5MONDE, Viaccess and Zee TV.
For enquiries, please contact:
CASBAA
Helen Shek / Carmen Mak
Marketing Communications
Tel: +852 2854 9943
Fax: +852 2854 9530
Email: pr@casbaa.com