Jakarta, May 7th, 2008 – The Cable & Satellite Broadcasting Association of Asia today released an update of its “Indonesia in View” report for CASBAA members, providing a snapshot of Indonesia’s pay-TV market conditions with a summary of opportunities and challenges in terms of regulatory and political factors.
The May 2008 “Indonesia in View” CASBAA report also provides data, regulatory and stakeholder analysis of the current Indonesian industry, along with key contacts and a draft of Indonesia’s Broadcasting Bill 2008.
The Report was released as part of CASBAA’s Asian Pay TV CEO Roundtable: Indonesia’s Pay TV Industry Embracing the Future staged in Jakarta on May 7th supported by Bloomberg Television.
Roundtable welcome addresses were made by Dr. Freddy Tulung, Director General for Information & Communication Facilities and Prof. Sasa Djuarsa Sendjaja, Chairman of the Indonesian Broadcasting Commission and Simon Twiston Davies, CEO, CASBAA.
Core presentations were delivered by Anindya Novyan Bakrie, Chairman, Permanent Committee on Telecommunications for the Indonesia Chambers of Commerce and Industry and Bettina Cavenagh, Technical Advisor, Clarity Research Indonesia.
Also participants were Rudy Tanoesoedibjo (CEO, Indovision), Jonathan Spink (CEO, HBO Asia), Yen Hsu (CEO, First Media), Ranjana Singh (Technical Advisor, GroupM), Todd Miller, (EVP, Sony Pictures Television Intl), Rahadi Arsyad (CEO, Telkomvision), Riza Primadi (Editor in Chief, Astro Awani, PT Direct Vision), Andri Aslan, (Corporate Secretary, IM2) and Robert Gilby (SVP and MD, Disney-ABC Intl Television, AP).
According to CASBAA, with just 2% of approximately 40 million+ TV households, Indonesia’s pay-TV market penetration remains low compared with other Asian markets. However, pay-TV growth in Indonesia has been brisk over the past 12 months with legitimate pay-TV subscriptions (individual, residential and SMATV*) doubling to 785,000 in Q1 2008.
A newly competitive environment has seen operators differentiate consumer offerings through premium content, while some have secured new channels and launched additional local-language programming such as a new Muslim channel and music channels. The launch of low cost pre-paid services has also driven pay-TV take up.
Nevertheless, unauthorized redistribution remains a significant issue, although regulator KPI is attempting to curb the problem through announcements in two provinces that unauthorized distributors must become resellers for licensed pay-TV operators or face legal sanctions.
According to CASBAA, competition in 2008/2009 should pick up further. In September 2007, beyond the existing operators, another five preliminary licenses for satellite subscription TV services were issued and a further 28 companies have submitted applications for subscription TV licenses.
* SMATV = Multi-dwelling housing units
To download the full Indonesia in View report please click here.
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| L: Dr. Freddy Tulung, Director General for Information & Communication Facilities R: Prof. Sasa Djuarsa Sendjaja, Chairman of the Indonesian Broadcasting Commission |
Anindya Bakrie, Indonesian Chamber of Commerce and Industry |
Fetty Fajriati, Komisi Penyiaran Indonesia (KPI) |
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| Ranjana Singh, GroupM |
Rudy Tanoesoedibjo, Indovision |
From L to R: Todd Miller, SPTI; Yen Hsu, First Media; Rahadi Arsyad, Telkomvision |
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| Bettina Cavenagh, Clarity Research Indonesia |
Roundtable attendees | L: Shawn Galey, Bloomberg Television R: Philip Rich |
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About CASBAA – www.casbaa.com
The Cable & Satellite Broadcasting Association of Asia (CASBAA) is an industry-based advocacy group dedicated to the promotion of multi-channel TV via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents some 125 Asia-based corporations, which in turn serve more than three billion people. Members include Asia Broadcast Satellite, AsiaSat, Astro, Australia Network, Bloomberg Television, Chunghwa Telecom, Discovery Networks Asia, Genesis Networks, Granada International/ITV Worldwide, HBO Asia, Intelsat, Macquarie Group, MediaFLO Technologies, Motorola, MTV Networks Asia Pacific, Nokia, now TV, PricewaterhouseCoopers, SES NEW SKIES, Sony Pictures Television International, STAR Group, Sun Microsystems, TrueVisions, Turner International Asia Pacific, VOOM HD Networks Asia, Walt Disney Television International, Al Jazeera, Amarchand Mangaldas, Arqiva, Asian Food Channel, BBC Global Channels Asia-Pacific, Celestial Movies, Deutsche Welle, ESPN STAR Sports, EuroNews, Eurosport, GroupM, Hong Kong Cable TV, INX Network, Irdeto, KDB Skylife, Kbro, Lovells, Measat, MGM Networks, Microsoft Corporation, Minter Ellison, National Geographic, NBC Universal Global Networks Asia Pacific, Network18, Paul Weiss, Playboy TV, ProtoStar, Providence Equity, PT Direct Vision, Reliance Big Entertainment Pvt. Ltd, SAT-GE, Spectrum Value Partners, Tandberg Television, Tata Sky, TBN, Ten Sports, TFN Media, TimeWarner, TV5MONDE, Universal Electronics, Viaccess and Zee TV.
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