Hong Kong, 29 September, 2009 – The effectiveness and efficiency of digital advertising will be an underlying theme of the CASBAA Convention 2009 in Hong Kong.
Kicked off with a scene setter by Bernhard Glock, the President of the World Federation of Advertisers, the morning session on November 5th will feature digital marketers, broadcasters and agencies moderated by Chris Skinner, MD, Universal McCann Hong Kong.
A long-time advocate of building consumer trust through advertising with an emphasis on the elusive ROMI, Glock will be joined by Richard Dunmall, GM, Greater AP, Microsoft Advertising and Jonathan Ellis, SVP, Revenue & Partnerships, Fox Int’l Channels.
Meanwhile, on November 4th the Convention ’09 is set to analyze the latest trends in global media consumption and the pay-TV sector’s response with Jack Wakshlag, Chief Research Officer at Turner Broadcasting; Mark Patterson, CEO, Asia Pacific, GroupM; Jonathan Spink, CEO, HBO Asia; Lee Bartlett, MD, ITV Global Content and Jeffrey Cole, Director, Center for the Digital Future, USC Annenberg School for Communication.
According to the latest ZenithOptimedia findings*, the Asia-Pacific ad market should return to growth in 2010, with China set to grow by 5.4%, overtaking the UK as the world’s fourth largest ad market. Meanwhile, India should recover with 7.7% growth, as both China and India make a massive contribution to the ever-expanding Asia Pacific subscription TV sector, now accounting for more than 320 million pay-TV connections.
“The adoption of digital technologies combined with the most exciting demographic platform on the planet ensures that subscription TV in Asia will be more effectively monetized as the most powerful, visual and emotional advertising medium,” said Simon Twiston Davies, CEO of CASBAA. ”The CASBAA Convention ‘09 line-up of advertising experts is unprecedented through its imagination and reach.”
For more details and registration for the Convention 2009, please visit www.casbaaconvention.com .
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Note: * Information sourced from “Ad growth unites fragmented region”, July/August 2009 issue of Media & Marketing magazine.
About CASBAA – www.casbaa.com
The Cable & Satellite Broadcasting Association of Asia (CASBAA) is an industry-based advocacy group dedicated to the promotion of multi-channel TV via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents some 130 member organisations in the pay-TV business, which in turn serve more than three billion people. Patron members include Al Jazeera, Asia Broadcast Satellite, AsiaSat, ASTRO, Australia Network, Bloomberg Television, Discovery Networks Asia-Pacific, Disney-ABC International Television (Asia-Pacific), Genesis Networks, HBO Asia, Intelsat, Irdeto, ITV Global Entertainment, Macquarie Group, MTV Networks Asia, NBC Universal Networks Asia Pacific, NDS, now TV, PricewaterhouseCoopers, Qualcomm MediaFLO Technologies, SES WORLD SKIES, SingTel, Sony Pictures Television, STAR Group, Tiger Gate Entertainment, Tom Group, TrueVisions, Turner International Asia Pacific and VOOM HD Networks Asia. To view the full list of CASBAA members, please visit here.
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For enquiries, please contact:
Rita Vannithone
Director Marketing & Communications, CASBAA
Tel: +852 2854 9940
Email: rita@casbaa.com
Helen Shek
Manager Communications, CASBAA
Tel: +852 2854 9943
Email: helen@casbaa.com