New Delhi, November 29th, 2010 — While the Government of India has been aggressively promoting the digitalisation of India’s cable TV and satellite TV sectors, seven powerful industry groups will openly debate their views for the first time ever on a single platform in New Delhi on December 9th 2010.
Tagged Addressable India and coordinated by regional body CASBAA, the meeting will be co-hosted with the Indian Broadcasting Foundation (IBF), the News Broadcasters Association (NBA), the Cable Operators Federation of India (COFI), the MSO Alliance, the DTH Association of India and the IPTV India Forum and supported by the Ministry of Information and Broadcasting (MIB) and the Telecom Regulatory Authority of India (TRAI).
Underwriters of the day-long debate include Oracle Communications (Main Sponsor), Zee Network (Lunch Sponsor), Tata Sky (Coffee Break Sponsor), HBO Asia (Cocktail Sponsor) and Tata Communications (Session Sponsor).
Meanwhile, the forum will feature keynote addresses from Raghu Menon, Secretary of MIB, who will provide “The Digital Vision” and J.S. Sarma, Chairman of TRAI, who will speak on “The Digital Conundrum.” The immediate and long-term commercial concerns of the pay-TV sector will be addressed by Uday Shankar, President of the IBF and CEO, STAR TV India with his take on “Digital Hiccups: Regulating for Growth”.
While recent MIB and TRAI initiatives have fostered renewed “digital” enthusiasm within the pay-TV and communications industries, speakers drawn from the likes of Bharti Airtel, IMCL, Sony, Conax, Tata Sky, Reliance Big Television, Cisco, Zee, Hungama, Oracle, DEN, NDTV, TAM Media Research and Microsoft will further define industry goals and practicalities.
“The underlying purpose of Addressable India is to establish a level of consensus between industry and government on how best to execute on some immensely ambitious plans,” said Simon Twiston Davies, CEO CASBAA.
“Our success will be defined by the ability of the participants to lay out a definable road map for digitally connecting almost 100 million pay-TV homes and building a new communications world for hundreds of millions of Indians. We all have a great responsibility. With consensus we can make a difference.”
The complete program for “Addressable India” is available for download here.
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About CASBAA – www.casbaa.com
CASBAA is the Association for digital multichannel television, content, platforms, advertising and video delivery across Asia. The mission of CASBAA is to promote the growth of pay-TV and video content through industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here.
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