In its response to MDA’s “Third Consultation” paper on cross-carriage, CASBAA suggested that MDA should exercise “restraint” in implementation of a cross-carriage system, and warned against a system where the regulator evaluates every wholesale pay-TV contract on non-transparent criteria. CASBAA also suggested that an alternative “Open Access” system providing the means for content providers to voluntarily seek cross-carriage of content would be far preferable to MDA’s proposed mandatory cross-carriage system, and would be equally effective in dealing with content “fragmentation” across various platforms.