Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending Jul 12th. Curated by CASBAA’s staff, News Views carries on in the tradition of Market Watch to keep you in the loop. We always value your feedback, so tell us what you think!
Christopher SlaughterCEO |
Despite the buzz around social TV, there are questions about how broad or deep the trend is. And as actual numbers are starting to come in, doubts persist about what audiences are doing on that second screen. |
John MedeirosChief Policy Officer |
Indonesia’s latest raid against cable pirates took place in Batam, one of the country’s richer areas. No more pirate programming for Singaporean day-trippers! |
Sara MaderaDirector, Member Relations & Marketing |
When tragedy strikes, where do you turn for information? Most likely TV, says a recent Gallup poll. And interestingly, that hasn’t changed much since 1957. |
Desmond ChungAssociate Director, PR & Communications |
There’s music in the air as Google YouTube makes a US $40Mn investment in VEVO. This generation’s version of MTV, VEVO is YouTube’s top channel partner, with 50.2 million viewers tuning-in in May alone, and is planning to use the money to continue its international expansion along with making an investment in creating original music-related content. Let the music play! |
Jane BuckthoughtAdvertising Consultant |
The new ad regulations in India restricting advertising to 12 minutes an hour is affecting news channels. This compounded by some ad sectors reducing spending and some channels not being re-subscribed to post digitization. What’s the fallout? |
Godfrey ChanMember Relations & Marketing Executive |
Are Smart TVs turning Japanese broadcasters and manufacturers from collaborators to rivals? Japanese broadcasters are refusing to air commercials for a new Smart TV, amid speculation they feel threatened by its combined TV-internet function. Despite a reputation for innovative wizardry, Japan traditionally adopts “protectionism” for its high-tech industry (i.e. automobiles, cell phone, etc.). With the rapid growth of new media technology, will the broadcasting business be next? |
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