Foxtel and Austar are considering controversial moves to reduce their advertising volumes as part of plans to differentiate pay TV from free-to-air multichannels and reignite subscriber take-up.
Austar chief executive John Porter blamed free-to-air TV networks for “abusing” content and that one way pay TV could stand apart from free TV was to reduce the level of advertising interference on pay channels with “low or ad-free channels”.
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