About 85% of users reported were watching as much or more TV since starting to use video apps
By George Winslow — Broadcasting & Cable, 8/1/2011 7:29:32 PM
Video apps are likely to lead to greater engagement with TV viewing, with roughly 85% of video app users reporting that they are watching the same or more TV since starting to use video apps, according to a new study that was commissioned by the Cable & Telecommunications Association for Marketing (CTAM) and conducted by Nielsen.
Respondents also reported that apps can enhance viewing of regularly scheduled TV, with nearly half (46%) report being more engaged with the programs or networks associated with the video apps after accessing them. About 35% reported that video app usage causes them to visit the network or program website associated with the video app more than they had before they using the app.
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