January 14, 2012 – The Asian pay-TV market is fast coming of age, and local adaptations of unscripted formats look set to play a key role. Andrew McDonald reports.
Improvements in technology and infrastructure and a growing middle class have seen the pay-TV market rise rapidly across Asia in recent years. In October, regional pay-TV body Casbaa said multi-channel TV distribution had grown 12% in the past year, and that there are now more than 420 million non-terrestrial TV connections in the Asia-Pacific region. This is more than in the rest of the world combined, according to researcher SNL Kagan.
This boom has produced growth in channel numbers and new opportunities for content owners – both locally and further afield. But with a glut of Western channels already filling Asian EPGs, how important is local content in attracting subscribers in the region? And what role will international formats play in feeding that demand for local content?
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