May 31, 2012 – GroupM projects that advertising spending on cable and satellite television will double in three years, while a new satellite TV operator is focusing on content development to attract more advertising and viewers.
“However, we don’t think total TV spending will drop a lot because of the cable and satellite TV channels because the star power and production quality of free-TV stations are still much better than many cable and satellite channels,” Rathakorn Surbsuk, trading partner at GroupM, said yesterday.
The media agency estimates that about Bt300 million to Bt500 million per month of spending has moved to cable and satellite channels.
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