SINGAPORE (November 16, 2015) – Sony Pictures Television (SPT) Networks, Asia announced today that it has commissioned a localized version of the Emmy award-winning format, Cash Cab, for AXN in the Philippines. The series follows hot on the heels of the highly successful Asia’s Got Talent series that saw its season finale break all cable TV records for the highest rated program in the country*.
Set to premiere on AXN in December, Cash Cab will drive into production this week, navigating the busy streets of Manila while picking up unsuspecting passengers. The AXN Cash Cab will appear as a regular taxi service however, upon entering the car passengers will find themselves as contestants on a truly mobile game show.
Ang Hui Keng, Senior Vice President and General Manager, SPT Networks Asia said, “Cash Cab Philippines is a localized adaptation of AXN’s very successful Cash Cab Asia, so the show will immediately resonate with our Filipino viewers. The show continues our commitment to high quality original productions and sustains the momentum gained from The Amazing Race Asia, The Apprentice Asia and the record-breaking Asia’s Got Talent. AXN’s proven track record of hit series demonstrates a strong demand amongst viewers for shows that are smart, intense, unexpected and locally relevant.”
SPT Networks, Asia has commissioned leading independent production company activeTV to produce Cash Cab Philippines. activeTV also produced AXN’s Cash Cab Asia and The Amazing Race Asia.
Cash Cab Philippines is supported by its exclusive partner, Starcom Mediavest Group; show presenters McDonald’s, Sun Cellular and PSBank; sponsor Petron and Toyota Abad Santos, provider of the Cash Cab vehicle.
About Sony Pictures Television Networks, Asia
Sony Pictures Television (SPT) Networks, Asia is a leading operator of ad-supported 24/7 channels including English general entertainment powerhouses AXN and Sony Channel; and Asian content giants Animax, GEM and ONE. SPT Networks’ portfolio collectively features the biggest and best titles from Korea, Japan and the U.S that are first run, exclusive and aired close to the original telecast. Taking the content beyond the linear screen, SPT Networks, Asia immerses viewers in its premium entertainment via large-scale festivals, celebrity fan meets and social platform conversations. In Asia, SPT Networks’ portfolio is available across 19 territories and in over 42 million homes.
www.SonyPicturesTelevision.com
About AXN
AXN features exclusive top-rated drama series, blockbuster features, reality programs and groundbreaking original productions. The channel appeals to a discerning audience seeking content that is smart, intriguing and unexpected, and all delivered close to U.S telecasts. From The Blacklist and Quantico, to The Voice and The Amazing Race, AXN is defined not by a genre, but by an attitude that truly redefines action. In Asia, AXN is enjoyed in 38 million households across 17 territories and is available in both SD and HD.
www.AXN-Asia.com / @axnasia
Media Enquiries
Jennifer Doig
Sony Pictures Television Networks, Asia
Jennifer_Doig@spe.sony.com / +65 6622 4278