19 Jan, 2016 – Chinese Internet company LeEco, formerly LeTV Holdings Co Ltd, signed cooperation agreements with Beijing Guoan Football Club on Tuesday, to further expand its presence in the nation’s sports industry.
“Le Sports will support the innovation-driven marketization of the club,” said Lei Zhenjian, chief executive officer of Le Sports, a subsidiary company of LeEco.
According to Lei, thanks to LeEco’s Internet ecosystem, die-hard fans will be closely connected with Guoan’s players.
Read more at China Daily