22 Jan, 2016 – Looking to offer TV and media firms a way to make big business from big data, Ericsson has unveiled a data analysis toolkit which it claims allows companies to aggregate, analyse and act upon large amounts of data.
The broadcast technology and services provider says that in the current multiscreen, on-demand broadcast world, content owners, broadcasters and TV service providers require an analytics solution capable of delivering accurate business intelligence. Indeed, it goes so far as to suggest that to remain relevant, media players need to not only ensure their delivery channels are performing optimally, but also understand what their users want, what they value most and what they don’t need or appreciate.
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