28 Jan, 2016 – Zee Entertainment Enterprises Ltd (ZEEL) has opposed allowing ‘selective’ zero rating or differential rating plans wherein one streaming website is offered at zero cost, while other streaming websites that offer similar streaming are charged.
In its submission to the Telecom Regulatory Authority of India’s (TRAI) consultation paper on differential pricing, the broadcaster pointed out that while zero-rated plans are permitted by some regulators specifically in developed countries, these are in fact not favoured in developing countries. However, selective zero rating is not permitted anywhere.
The company cited the example of T-Mobile in the US that offers zero-rated access to 24 streaming providers, and any other providers can join at zero cost. Hence, it was held not violating net neutrality by the US communications regulatory FCC.
Read more at the Television Post