NBCU Tests Demand For Niche SVOD

16 Feb, 2016 – Much like young general entertainment channels, emerging SVOD services to offer a bit of everything, usually anchored a good collection of movies to draw viewers in.

Up till now, more specialized forays have tended to concentrate on mainstream genres, such as kids and sports.

Now, NBCUniversal is testing consumer willingness to pay for other kinds of content online.

Read more at Media Business Asia

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