After assuming full operational responsibility for HBO in India in January, Turner International is gearing up to push the business through rebranding of the flagship channel, launching its high-definition (HD) version in April and introducing a mobile app in March.
On Sunday, the flagship HBO channel wore a fresh new look, reflecting a complete revamp of content and audience engagement.
The big-budget ‘Mad Max: Fury Road’ leads the launch of a new programme and content strategy, complemented by a large-scale social media campaign featuring fun facts, trivia and contests. Its 1 pm premiere on 14 February marked the official channel refresh, with four upcoming back-to-back Sunday premieres lined up—’American Sniper’, ‘Wild Card’, ‘San Andreas’ and ‘A Walk among the Tombstones’.
Read more at the Television Post