25 Feb, 2016 – NBCUniversal is expanding its programmatic media product by launching NBCUx for linear TV.
Advertisers can use data and automation to build media plans that include premium linear TV inventory across NBCUniversal’s entire portfolio of cable and broadcast entertainment networks.
Currently only a select group of advertisers, and their agency partners, will be able to reach their target consumers by developing media plans via a private exchange using a combination of their own data, third party data sources and NBCUniversal’s television inventory.
Read more at Marketing-Interactive