SINGAPORE – 25 February 2016 – The season four premiere of HISTORY’s critically acclaimed scripted drama series Vikings pummeled the competition on Friday night, as the #1 show in its timeslot beating all English language cable channels in Singapore, Malaysia (excluding Movies and Sports channels) and the Philippines (excluding Kids channels).
Singapore saw an increase of +320% Cable 15+ viewers, Malaysia drew in 218% more viewers aged 15+, while the Philippines brought in 644% more 25+ ABC1 audience on its debut night, all more than its prime time average.
The new season of Vikings will introduce its first Asian character, “Yidu”, who will play a pivotal role in the series. Asian-Canadian actress Dianne Doan joins the stellar cast as “Yidu”, the mysterious slave who fascinates Viking chieftain Ragnar.
Vikings season four airs as a same day telecast with the United States, every Friday at 10pm on HISTORY (StarHub TV Channel 401).
Source: Kantar Media, Singapore, Kantar Media, Malaysia DTAM, Kantar Media, Urban Philippines. Vikings S4 Premiere Episode 1 timeslot on 19 February 10pm-11pm (SG/MY), 9pm-10pm (PH). HISTORY Prime average based on period 6pm-12mn (SG/PH) 1 Jan 2015-21 Feb 2016/20 Feb 2016 (MY)
About HISTORY™ and HISTORY HD™
HISTORY™ and HISTORY HD™ are the leading destinations for entertaining hit series and revealing, award-winning event specials that connect history with viewers in an informative, immersive and fascinating manner across multiple platforms. Programming covers a diverse variety of genres ranging from real-life characters who bring history to life every day, to natural history, contemporary history, technology and science, as well as archaeology and pop culture. Hit series include Kings of Restoration, Pawn Stars, The Vikings, Ancient Aliens, Duck Dynasty, Counting Cars, Hidden Cities Extreme and Ride N’ Seek. For more information, please visit:
Homepage: www.historyasia.com
Facebook & Twitter: HistoryAsia
About A+E Networks®
A+E Networks® is one of the world’s leading media companies and America’s second largest cable television network. A+E Networks’ channels are watched all over the world, reaching more than 330 million subscribers in over 200 territories. A+E Networks is a joint venture of Disney-ABC Television Group and Hearst Corporation. Its networks and divisions include A&E®, Lifetime®, HISTORY®, LMN®, bio.®, H2™, HISTORY en Español™, LRW®, Crime + Investigation™, Military HISTORY®, A&E IndieFilms®, A+E Networks International®, A+E Networks Digital®, and A+E Networks Consumer Products®.