FOR IMMEDIATE RELEASE
Celestial Tiger Entertainment and LeEco Launch Thrill 360 in Hong Kong
HONG KONG (March 7, 2016) – Celestial Tiger Entertainment (CTE), operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, and LeEco (formerly Letv), one of China’s leading vertically-integrated internet companies, announced today the launch of Thrill 360, the Over-The-Top (OTT) linear feed for Thrill, Asia's only regional horror and suspense movie channel. The new channel (Ch. 360) is available to all LeEco subscribers in Hong Kong. In addition, Thrill 360’s movies and series are also made available to LeEco subscribers on-demand.
“We are thrilled to be working with LeEco to launch the first OTT service for Thrill,” said Ofanny Choi, Executive Vice President, TV Networks, Celestial Tiger Entertainment. “LeEco subscribers in Hong Kong can now get their fill of horror, thriller and suspense movies from around the world, anytime and anywhere. We look forward to working closely with LeEco to satisfy their subscribers’ needs and further our reach through their fantastic next-generation ecosystem.”
“We are excited to team up with Celestial Tiger Entertainment to introduce a newly formed channel to our subscribers. This is the first and only self-composed horror movie channel in Hong Kong. With the support of our big data, our expert team of programming specialists scheduled the movies to best suit the needs and habits of our users,” says Tin Mok, CEO for APAC at LeEco, “We loved the Thrill 360 proposition as soon as we heard about it. We are confident that horror movie fans will love the channel as much as we do. As always, our ultimate goal is to bring about excellent user experience to our users.”
Thrill 360 launches with a slate of exclusive horror and suspense movies under three thematics in March. The Spring Feast of Horror thematic features Asian horror movies Meat Grinder and Spicy Killer; the Zombie Resurrection thematic presents Night of the Living Dead: Re-animation and Open Grave; and the Bunshinsaba Trilogy thematic showcases three terrifying films directed by acclaimed Korean filmmaker Ahn Byeong-ki.
In addition to movies, horror fans can also enjoy exclusive television series such as Ghost Hunters, the top-rated supernatural investigation series featuring a team of ghost hunters visiting haunted sites; and the paranormal docu-drama series When Ghosts Attack showcasing the first-hand accounts of violent supernatural encounters from ghost attack victims.
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Media Contact:
Pauline Poon
Celestial Tiger Entertainment
T: 852 2239 6131
E: pauline.poon@celestialtiger.com
About Celestial Tiger Entertainment
CELESTIAL TIGER ENTERTAINMENT (CTE) is a leading independent media company dedicated to entertaining audiences in Asia and beyond. The company creates and distributes branded pay television channels and services targeted at Asian consumers.
CTE operates a powerful bouquet of distinct pay television services including: CELESTIAL MOVIES, the premier 24-hour first-run Chinese movie channel in Asia and beyond; CELESTIAL CLASSIC MOVIES, the world’s most-widely distributed Chinese movie channel with an unparalleled array of Chinese movie masterpieces; cHK, a general entertainment channel offering cool, chic, and contemporary celebrity-powered Hong Kong entertainment; KIX, the ultimate destination for action entertainment; MIAO MI, the Mandarin edutainment channel created for preschool kids across Asia; and THRILL, Asia's only regional horror, thriller and suspense movie channel. All of CTE’s channel brands are available as linear, on-demand and over-the-top services. CTE also produces original production for its bouquet of channels.
Headquartered in Hong Kong, CTE’s majority shareholders are Saban Capital Group, a leading private investment firm specializing in the media, entertainment and communications industries; Celestial Pictures, a diversified Asian entertainment company owned by Astro Overseas Limited; and Lionsgate, the world’s largest independent filmed entertainment studio.
For more information, please visit www.celestialtiger.com.
About LeEco
Founded in November 2004 by Jia Yueting, LeEco is committed to creating the “Le Ecosystem,” a next-generation Internet engine that offers an online platform completed with Content, Device and Application. There are seven sub-ecosystems within Le Ecosystem, namely Internet and Cloud, Mobile, Content, Big Screen, Sports, Automobile and Internet Finance Ecosystem. The sub-ecosystems is engaged in a rich array of businesses, spanning from Internet TV, video production and distribution, smart gadgets, large-screen applications to e-commerce, sports content broadcast and event management, open cloud platform, Internet-based electric vehicles, etc. In 2014, the aggregate sales of Le Holdings amounted to approximately RMB 10 billion. LeEco has undergone a rebranding process in January 2016 and opened a new chapter in Le Ecosystem's development as it fully gears up for global expansion.
Le.com made history on August 12, 2010 when it was listed on the Shenzhen Stock Exchange, making it the world’s first IPO Company in the sector. Prolific as well as successful, Le.com currently offers more than 100,000 episodes of TV dramas and over 5,000 movie titles. In addition, the site draws an estimated 250 million page views per day, 350 million users per month, 100 million daily content viewers on mobile devices, and 10 million daily content viewers on large-screen TVs.
LeEco Hong Kong, the headquarters of Asia Pacific region, was officially set up in August 2014, marking an important milestone of the company’s expansion in the overseas market. The company provides Hong Kong with an established, vertically-integrated Le Ecosystem. LeEco has held 15 online sales in Hong Kong, with thousands of smart devices sold on every occasion. Currently, LeEco Hong Kong offers various sales channels for users, including online pre-ordering services and 1,800+ offline outlets in Hong Kong and Macau. As the only entertainment platform with over 1,500 hours of 4K programs in Hong Kong, LeEco has always been committed to providing rich and diverse online content including movies, dramas, variety shows and concerts to its fans.