Press Release
For Immediate Publication
ZEE’s APAC Territory to launch a new division – ‘ATL Media APAC’
A Media Sales House for the APAC region
Singapore / Mumbai, India; 08 March 2016: The APAC region of Zee Entertainment Enterprises Limited (ZEEL) today announced the launch of ‘ATL Media APAC’, a new division that will represent varied Indian and South Asian Media businesses in the region for Advertising Sales. ‘ATL Media APAC’ will work with both mainstream and retail clients targeting the South Asian population in the key markets across the region. A similar model is currently operational in the MENAP region where ZEE has tied up with several channels including Geo TV, Imagine Movies, Cartoon Network apart from its own portfolio of ZEE channels.
Commenting on this new division, Mr. Amit Goenka, CEO, International Broadcast Business, ZEEL said, “Our APAC business is on a fast track and ATL Media APAC will help us to consolidate and add new clients into the segment. We believe this initiative will be beneficial in helping us grow the overall Ad Sales pie for the South Asia channels.”
Revealing further details on ATL Media APAC, Mr. Sushruta Samanta, Business Head – APAC said, “The new unit will be led by Ms Deepali Gupta, Revenue Head, ATL Media APAC, who has more than 13 years of experience in advertising sales across media in India and APAC markets. I strongly believe that Deepali, whose new role is effective immediately, is the ideal candidate to lead this new division”.
ZEE’s APAC’s region currently distributes eleven South Asian channels in the region targeting the diaspora population, apart from five localized channels for the local mainstream viewers. ZEE has an existing sales network across key APAC markets including Singapore, Bangkok, Kuala Lumpur, Sydney & Jakarta.
Ms. Deepali Gupta, who is based out of ZEE’s Singapore office added, “The decision to launch this new division stems from the need to address the growing market fragmentation in the ethnic media space. The new service is a one stop shop for all media solutions which will help clients achieve significant results for their marketing campaigns and at best prices. We have already initiated discussions with other leading networks across media to represent them”.
ATL Media APAC will represent media businesses including TV, Radio, Print and Digital in the region.
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About Zee Entertainment Enterprises Limited (ZEEL)
Zee Entertainment Enterprises Limited (ZEEL) is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 210,000 hours of television content. With rights to more than 3,500 movie titles from foremost studios and of iconic film stars, ZEE houses the world’s largest Hindi film library. Through its strong presence worldwide, ZEE entertains over 959 million viewers across 169 countries.
Pioneer of television entertainment industry in India, ZEE’s well-known brands include Zee TV, &tv, Zee Cinema, Zee Action, Zee Classic, &pictures, Zee Anmol, Ten Sports, Ten Cricket, Ten Action, Zee Cafe, Zee Studio, Zee Salaam, Zing, ETC Bollywood, Zee Q and Zindagi. The company also has a strong offering in the regional language domain with channels such as Zee Marathi, Zee Talkies, Zee Bangla, Zee Bangla Cinema, Zee Telugu, Zee Kannada and Zee Tamil. The company’s HD offerings include Zee TV HD, Zee Cinema HD, &tv HD, Zee Café HD, Zee Studio HD, &pictures HD, Ten HD and Ten Golf HD.
ZEE and its affiliate companies have leading presence across the media value chain including television broadcasting, cable distribution, direct-to-home satellite services, digital media and print media amongst others. ZEEL also operates its own digital platforms with OTT offerings on DittoTV and india.com. More information about ZEE and its businesses is available on www.zeetelevision.com
About Zee TV APAC
Launched in June 2004, Zee TV APAC is the Asia Pacific feed of the Flagship channel – Zee TV (India). Available in 18 countries, Zee TV APAC showcases Indian content with English Subtitles and airs all the programs from India. The channel showcases a variety of genres for all audience segments including prime time drama series, comedy, reality shows and children's programs. With an enviable Hindi Film Library the channel also offers viewers the latest and best of Bollywood.
Zee TV APAC is among the top five cable and satellite channels in Singapore. The city-state is home to one of the largest overseas Indian populations and its’ variety programming is watched by Indian and now increasingly, Malay audiences locally. Almost half (46%) of Zee TV APAC viewers’ have a HHI range which ranges between SGD 4,000 – 10,000 per month. Zee TV APAC continues to dominate in the Hindi General Entertainment Channel content category across local affiliate platforms like StarHub and Singtel TV.
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Media Contact:
Jayshree Kumar / Arantxa Gonsalves
Corporate Brand – Zee Entertainment Enterprises Limited (ZEEL)
Mobile: +91-9769286661 / 9820336890
Landline: +91- 22 – 7106 1367 / 7108 5464
Email: jayshree.kumar@zee.esselgroup.com / arantxa.gonsalves@zee.esselgroup.com
Deepali Gupta
APAC Territory – Zee Entertainment Enterprises Limited (ZEEL)