HONG KONG (May 6, 2016) Celestial Tiger Entertainment (CTE), operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, announced today that the premiere of Mexican wrestling show Lucha Underground on KIX on Monday, 25 April at 9pm won its timeslot across regional English general entertainment (GE) channels in the Philippines [1]. Lucha Underground also propelled the viewership of that timeslot, increasing it by 324% from the year-to-date timeslot average of KIX [2].
From mega-producer Mark Burnett (Survivor, The Apprentice) and Hollywood hit director Robert Rodriguez (Sin City, Spy Kids), Lucha Underground introduces audiences to the high-flying aerial maneuvers, slingshot moves, dramatic masks, intricate, rapid-fire combinations and distinctive wrestling techniques of lucha libre, one of Mexico’s most popular sports. Fans will have a ringside seat as masked villains and heroes face off to battle for wrestling supremacy.
KIX continues its ratings momentum in the Philippines in 2016. It is one of the top 3 regional English GE channels and one of the top 20 channels among all 120+ cable and satellite channels in the Philippines this year [3].
In addition to Lucha Underground, KIX showcases a variety of first-class combat sport events from around the world including: Bellator MMA, one of the world’s largest MMA promotions; World Series of Fighting (WSOF), the fastest-growing MMA promotion in the world; Road FC, one of Asia’s biggest MMA promotions; and Enfusion Live, the kickboxing event starring a new generation of fighters.
Source: Kantar Media Philippines (National Panel); C&S 2+
- 25 April, 2016; 21:00-21:59
- 25 April, 2016 vs. 1 Jan -23 Apr, 2016; Monday 21:00-21:59
- Jan-Apr 2016; 02:00-25:59; ranked by average audience, across all cable and satellite channels
(1&3) Ranked by average audience; across regional English GE channels (incl. Australia Plus TV, AXN, Diva Universal, E!, Fashion TV, Fox, Fox Crime, HITS, KIX, Lifetime, RTL-CBS, Sony Channel, Star World, SYFY, Tru TV, Universal Channel, Warner TV)
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Media Contact:
Pauline Poon
Celestial Tiger Entertainment
T: 852 2239 6131
E: pauline.poon@celestialtiger.com
About Celestial Tiger Entertainment
CELESTIAL TIGER ENTERTAINMENT (CTE) is a leading independent media company dedicated to entertaining audiences in Asia and beyond. The company creates and distributes branded pay television channels and services targeted at Asian consumers.
CTE operates a powerful bouquet of distinct pay television services including: CELESTIAL MOVIES, the premier 24-hour first-run Chinese movie channel in Asia and beyond; CELESTIAL CLASSIC MOVIES, the world’s most-widely distributed Chinese movie channel with an unparalleled array of Chinese movie masterpieces; cHK, a general entertainment channel offering cool, chic, and contemporary celebrity-powered Hong Kong entertainment; KIX, the ultimate destination for action entertainment; MIAO MI, the Mandarin edutainment channel created for preschool kids across Asia; and THRILL, Asia’s only regional horror, thriller and suspense movie channel. All of CTE’s channel brands are available as linear, on-demand and over-the-top services. CTE also produces original production for its bouquet of channels.
Headquartered in Hong Kong, CTE’s majority shareholders are Saban Capital Group, a leading private investment firm specializing in the media, entertainment and communications industries; Celestial Pictures, a diversified Asian entertainment company owned by Astro Overseas Limited; and Lionsgate, the world’s largest independent filmed entertainment studio.
For more information, please visit www.celestialtiger.com.