Reality series ratings smash in the Philippines, Malaysia and online as excitement reached fever pitch
June 3, 2016 – HONG KONG – FOX Networks Group (FNG) Asia announced that the finale episode of StarWorld’s hit reality series Asia’s Next Top Model (AsNTM) Season 4 wrapped to a ratings and social media smash when it aired across Southeast Asia on Wednesday, June 1. Tawan “Thai-ger” Jiratchaya from Thailand was awarded the coveted title of Asia’s Next Top Model Season 4.
In Malaysia, this season has been the highest rated of the show on StarWorld with the finale episode topping all finale episodes of previous seasons. In the Philippines, the finale episode made StarWorld the #1 general entertainment cable channel in that timeslot, while a back-to-back marathon of the first 12 episodes prior to the finale increased the channel’s year-to-date timeslot average ratings by 7 times.
On June 1st, fans took to social media to express their excitement about the finale, with individuals engaging with the show’s online content almost 650,000 times across Facebook, Instagram and Twitter via ‘likes’ or reactions, comments, shares and video views. This is 250% more than the season’s average engagement rate, which was already an impressive 180k interactions per episode. On Facebook, where the community has grown 406% to more than 320k fans since last season, content regarding the finale episode reached more than 2.1 million users and was displayed 3.3 million times on the day of the finale alone.
When combined with Twitter, the AsNTM4 finale content was displayed 5.1 million times (or almost 10% of all impressions since the premiere on March 9) to the show’s online audience. Fan engagement peaked on Twitter during and after the show with the hashtags ‘#AsNTM4Finale’, ‘Tawan’ and ‘#AsiasNextTopModelS4’ variously trending in the Philippines, Indonesia, Vietnam and Malaysia.
An FNG Asia original production for StarWorld, Asia’s Next Top Model is a reality series based on Tyra Banks’ popular Top Model franchise, where aspiring models are mentored by industry professionals as they compete to become the next big thing in fashion. Presented by Subaru, TRESemmé, Zalora, Closeup and Maybelline, Asia’s Next Top Model Season 4 chronicled the journey of 14 aspiring models from ten different countries across Asia as they competed in a unique modelling competition headed by host Cindy Bishop, Creative Director Yu Tsai, and model mentor Kelly Tandiono.
As the newest Asia’s Next Top Model, Tawan took home the all new Subaru XV; a contract with one of Europe’s biggest agencies, Storm Model Management; a cover and fashion spread in Harper’s BAZAAR Singapore; and is the 2016 Face of TRESemmé.
Kelly Jang, Vice President of Marketing & Communications at FOX Networks Group Asia said, “Once again, Asia’s Next Top Model has been a phenomenal success, made possible by our brand partners and of course our loyal fans. We are thrilled that enthusiasm for the show has reached new heights this season, and we will continue to connect and engage with fans as deeply in future seasons as well as across all our shows and campaigns.”
Source: Kantar Media, Philippines (National Urban). Target: All people 2+ with cable ; Nielsen, Malaysia. Target: 15-49 with Astro. The premieres of the show are the best rated season on StarWorld.
Source: Social media conversations tracked via Facebook, Twitter, Iconosquare, Instagram and Trendogate.
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Official Social Media Account Handles
| Asia’s Next Top Model | StarWorld Asia | StarWorld Philippines |
| Facebook: AsNTMOfficialhttps://www.facebook.com/AsNTMOfficial | Facebook: Star.World.Asiahttps://www.facebook.com/STAR.World.Asia | Facebook: StarWorldPhilippineshttps://www.facebook.com/StarWorldPhilippines |
| Instagram: @asntmofficialhttp://instagram.com/asntmofficial | Instagram: @starworld_asiahttp://instagram.com/starworld_asia | Instagram: @Starworld_PHhttps://instagram.com/starworld_ph/ |
| Twitter: @asntmhttps://twitter.com/asntm | Twitter: @starworldasiahttps://twitter.com/starworldasia | Twitter: @Starworld_PHhttps://twitter.com/starworld_ph |
| YouTube: Asntmhttps://www.youtube.com/asntm2 |
About FOX Networks Group
FOX Networks Group (FNG) is 21st Century FOX’s international multi-media business. We develop, produce and distribute 300+ wholly- and majority-owned entertainment, sports, factual and movie channels in 45 languages across Latin America, Europe, Asia and Africa. FNG’s core channel brands include FOX, FOX Sports, FOX Life, FOX+ and National Geographic Channel. FNG’s movie channels include FOX Movies, FOX Movies Premium and SCM (formerly Star Chinese Movies). Our non-linear brands include FOX Play, FOX Play+ and Nat Geo Play. These networks and their related mobile, non-linear and high- definition extensions, reach over 1.825 billion cumulative households worldwide. In addition, FNG owns and operates two production studios and produces thousands of local programming hours for its wholly owned channels and third parties.
About StarWorld
Part of FOX Networks Group, StarWorld is one of Asia’s finest leading general entertainment channels focused on delivering the best content to trend setters and story seekers across the region. The channel offers exclusive access to dramas, comedies, reality shows and special live events from the US and around the world and original shows produced in Asia, exclusively for audiences in Asia.
StarWorld is available in nearly 14.5 million homes across South East Asia with channel feeds reaching 17 countries and territories across Asia and the Middle East.
For more information, please visit www.facebook.com/STAR.World.Asia.
For media inquiries, please contact:
FOX Networks Group – Asia
Gladys Lau | Assistant Manager, Marketing & Communications
Tel: +852 2621 8782 | Email: gladys.lau@fox.com
Text100 (PR agency of AsNTM)
Kris Cheung | Senior Account Manager
Tel: +852 2534 8715 | Email: kris.cheung@text100.com.hk