Celestial Tiger Entertainment and Endemol Shine Group to Produce The Ultimate BROcation, a Reality Series Backed by Hong Kong Tourism Board
Hong Kong (August 29, 2016) – Celestial Tiger Entertainment (CTE), operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, announced today that it has greenlit its second original production, a structured reality series entitled The Ultimate BROcation. The series will be produced by Endemol Shine Group, the global production powerhouse behind Big Brother and MasterChef. On board as the anchor sponsor is Hong Kong Tourism Board. The show will premiere exclusively on CTE’s top-rated action entertainment channel, KIX.
The Ultimate BROcation is a structured reality series set in one of the most vibrant and trendy cities in the world, Hong Kong. The five-episode series will follow the adventures of four celebrities from four different Southeast Asian countries as they revel in a five-day, all-expenses paid vacation, tailor-made for “bros”. This will be the vacation of every guy’s fantasy, filled with parties, exhilarating adventures, fantastic food, beautiful ladies, and some solid male-bonding. The only catch is that the “bros” have to let it all be filmed.
Casting is currently underway in Malaysia, the Philippines, Singapore, Thailand and Hong Kong, for well-known male celebrities who have very distinct personalities, and an appetite for adventure. Production for the upcoming, one-of-a-kind reality show will take place in Hong Kong in October.
“We are excited to partner with Hong Kong Tourism Board to bring this fun and unique show to life. If you have ever wondered what it is like to walk in the shoes of a male star, The Ultimate BROcation will be your guide. We will follow our fearsome foursome as they go about their adventures in Hong Kong, showcasing the city as the ultimate guy’s playground. But this show will go beyond a travelogue, and be rooted in our celebrities; their personalities and humor and the bonds they build during this epic vacation,” said Andy Chang, Senior Vice President of Advertising Sales, Marketing and Original Productions, Celestial Tiger Entertainment.
“We are thrilled to be working with Endemol Shine Group, one of the world’s leading production companies, on this exciting and highly-entertaining series,” said Betty Tsui, Vice President, Programming – KIX and Thrill, Celestial Tiger Entertainment. “Showcasing all of the exciting possibilities Hong Kong has to offer, The Ultimate BROcation will be an ideal show for the action-loving and adventure-seeking KIX audience.”
“The Ultimate BROcation is an aspirational new reality format and we are thrilled to partner with Celestial Tiger Entertainment and Hong Kong Tourism Board to make a brilliant show for audiences across Asia,” and said Fotini Paraskakis, Managing Director of Asian Operations at Endemol Shine Group. “With four celebrities from four countries, set against the magnificent backdrop of one of the world’s greatest cities we truly believe this has all the right ingredients to be a hit.”
“We are glad to be part of the Celestial Tiger Entertainment and Endemol Shine Group team to produce The Ultimate BROcation. Hong Kong is Southeast Asians’ destination of choice for its great dining options, shopping experiences, parties and thrilling adventures. And with four celebrities from four different countries with very distinct cultures gathering in Hong Kong, we believe that this series would be able to bring new insights and inspire the audience to create their very own experiences when they visit Hong Kong,” said Simon Wong, Regional Director, Hong Kong Tourism Board, Southeast Asia.
With a slate of first and exclusive action-packed programs, KIX has become one of the most watched channels across Asia. For the first half of 2016, KIX HD was the #1 English general entertainment channel in Malaysia*, and one of the top 3 regional English general entertainment channels in the Philippines**.
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*Source: Kantar Media, DTAM Malaysia. Jan-Jun 2016; all time; live and consolidated viewing data (as of 19 July, 2016); ranked by average audience on an individual channel basis. Astro 4+; across English GE channels (incl. AXN, AXN HD, Diva, Diva HD, E!, Fox HD, FX HD, Hits HD, ITV Choice, KIX HD, Lifetime, MTV, Star World, Star World HD)
**Source: Kantar Media, Philippines National
C&S 2+; Jan-Jun2016; ranked by average audience; across regional English GE channels (incl. AXN, Diva Universal, E!, Fox, Fox Crime, HITS, KIX, Lifetime, RTL-CBS, Sony Channel, Star World, SYFY, Tru TV, Universal Channel, Warner TV)
Media Contact:
Pauline Poon
Celestial Tiger Entertainment
Public Relations Manager
T: 852 2239 6131
E: pauline.poon@celestialtiger.com
Crystal Tham
Hong Kong Tourism Board
Public Relations Executive
T: 65 6432 0120
About Celestial Tiger Entertainment
CELESTIAL TIGER ENTERTAINMENT (CTE) is a leading independent media company dedicated to entertaining audiences in Asia and beyond. The company creates and distributes branded pay television channels and services targeted at Asian consumers.
CTE operates a powerful bouquet of distinct pay television services including: CELESTIAL MOVIES, the premier 24-hour first-run Chinese movie channel in Asia and beyond; CELESTIAL CLASSIC MOVIES, the world’s most-widely distributed Chinese movie channel with an unparalleled array of Chinese movie masterpieces; CELESTIAL MOVIES PINOY, the Chinese movie channel that is programmed, dubbed and promoted specifically to Filipino viewers; cHK, the Chinese entertainment channel offering the latest Hong Kong and other Asian blockbuster movies, alongside highly-anticipated Chinese dramas and series; KIX, the ultimate destination for action entertainment; KIX 360, the dedicated Over-The-Top (OTT) linear feed for KIX; MIAO MI, the Mandarin “Edutainment” channel created for preschool kids across Asia; THRILL, Asia’s only regional horror, thriller and suspense movie channel; and THRILL 360, the dedicated Over-The-Top (OTT) linear feed for THRILL. All of CTE’s channel brands are available as linear, on-demand and over-the-top services. CTE also produces original production for its bouquet of channels.
Headquartered in Hong Kong, CTE’s majority shareholders are Saban Capital Group, a leading private investment firm specializing in the media, entertainment and communications industries; Celestial Pictures, a diversified Asian entertainment company owned by Astro Overseas Limited; and Lionsgate, the world’s largest independent filmed entertainment studio.
For more information, please visit www.celestialtiger.com.
About Endemol Shine Group
Endemol Shine Group is a global production powerhouse creating world class content for all platforms. As a producer and distributor, Endemol Shine Group works on a unique local and global axis, comprised of 120 companies across more than 30 markets dedicated to creating content that enthralls and inspires.
In 2015, the company’s travelling formats originated from eleven different countries across the Group with global hits including Masterchef, Big Brother, Deal or No Deal, The Money Drop, Your Face Sounds Familiar, The Brain, Hunted and The Island. Endemol Shine Group’s drama portfolio is similarly international and diverse, with acclaimed worldwide hits such as Humans, Bron, Peaky Blinders, Black Mirror, Kingdom, Grantchester, The Fall, Intersection, Spring Tide, Penoza and Broadchurch. The Group’s award-winning digital production and distribution studio Endemol Shine Beyond helps advertisers and brands to engage millennial audiences around the world through popular online content and channels including eSports format Legends of Gaming and lifestyle brand ICON, each with local adaptations in multiple markets.
In 2015, Endemol Shine Group produced a total of 733 productions in over 50 languages airing on 256 channels around the world.
About Hong Kong Tourism Board
The Hong Kong Tourism Board (HKTB) is a government-subvented body tasked to market and promote Hong Kong as a travel destination worldwide and to enhance visitors’ experience once they arrive. For more information, please visit DiscoverHongKong.com.