March 10, 2015 – With a big buzz in the industry around the highly anticipated though delayed television measurement system, Partho Dasgupta, CEO of BARC says things are on track to roll out BARC data towards April, and that BARC will look to deliver on three critical criteria that were part of the Ministry of Information and Broadcasting (MIB) guidelines – a larger panel size than the current rating agency, not more than 10% cross-holding by any advertising agency or broadcasting group and transparency in operations…
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