Turner partners with Singapore Tourism Board, Prudential Singapore and Singtel to attract global talent to festival and inspire legions of cartoon fans
SINGAPORE (April 26, 2018) – Turner’s Cartoon Network, together with some heavyweight partners in Singapore, will be hosting its biggest ever branded event in Southeast Asia. Attracting industry talent from around the world, the two-week Cartoon Network Animate Your Life (May 26-June 10) will share with 80,000 participants the mechanics – and the creativity – behind some of the most iconic kids shows.
Hosting workshops and leading interactive activities will be animation talent from around the world. John Fang, Executive Producer of legendary toon, Ben 10, comes all the way from Cartoon Network Studios in Burbank, California. Vaibhav Kumaresh, creator of award-winning Lamput, will be flying in from his studio in Mumbai. They will be joined by Cartoon Network Asia’s executive creative director, Glenn Bartlett.
Vishal Dembla, General Manager of Turner in Southeast Asia, said: “Together with our partners and some truly world-class talent, we’re designing an event for families that will connect, entertain and enrich. We know that Singaporean kids love Cartoon Network’s shows and games on their screens. This event will show them exactly how all that animation awesomeness comes together to fuel their own creativity.”
Cartoon Network Animate Your Life is co-presented by Cartoon Network Wave, the soon-to-launch, fully-branded cruise liner. The event is also supported by Singapore Tourism Board’s Leisure Events Fund, Prudential Singapore, Official Radio Partner CLASS 95 and Supporting Radio Partner 987, and Official Multimedia Partner Singtel.
“With its compelling branding and rich edutainment content, Cartoon Network Animate Your Life holds strong appeal for Singaporeans and visitors with young children. An event featuring such recognisable and well-loved cartoon characters will also further cement Singapore’s standing as a global family-friendly destination,” added Ms Carrie Kwik, Executive Director of Arts, Entertainment and Tourism Concept Development, Singapore Tourism Board.
Cartoon Network Animate Your Life will be held at Gardens by the Bay’s Bayfront Plaza with characters from The Powerpuff Girls, We Bare Bears, Adventure Time and Ben 10. The festival will offer a fairground of fun inflatable obstacle courses, carnival games and creative workshops. It covers 6,000 square metres and more than 80,000 visitors are expected during the 16-day event.
Subscriber competitions hosted by Turner’s distribution partners are also running across Asia Pacific from nearby Malaysia, and as far away as Australia and the Philippines. Campaigns will also run across Cartoon Network’s multiple on-air, online and social platforms.
Singapore’s art scene will also be represented through a first-time partnership with local group – Band of Doodlers, and a locally-created only experience – Animate Yourself – which gives fans the chance to recreate their likeness as their favourite Cartoon Network character.
Singapore has been hosting several Cartoon Network initiatives recently. Cartoon Network Wave announced that it will make its maiden voyage from Singapore, while Sentosa FunFest hosted a We Bare Bears inflatable attraction in March. The bears currently feature on the city’s EZ-Link stored-value travels cards in a current promotion.
Visit Animate.CartoonNetworkAsia.com for more details. #CartoonNetwork #CNAnimateYourLife
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Cartoon Network Animate Your Life 2018 from TurnerPRAsiaPac on Vimeo.
For more information, contact:
James Moore / Tel: +65 6801 7996 / James.Moore@turner.com
About Cartoon Network Asia Pacific
Turner’s Cartoon Network, the number one kids’ channel in Asia Pacific, offers the best in original animated content including the multi-award-winning global hits Ben 10, The Powerpuff Girls, OK K.O.! Let’s Be Heroes, Adventure Time and We Bare Bears.
Cartoon Network is available in 29 countries throughout Asia Pacific and is currently seen in more than 135 million pay-TV homes. Internationally, it is seen in 192 countries and over 400 million homes, and is an industry leader with a global offering of the best in award-winning animated entertainment for kids and families.
The brand is known for putting its fans at the centre of everything by applying creative thinking and innovation across multiple platforms. Cartoon Network also reaches millions more through its websites, games and apps, including Cartoon Network Watch and Play. Cartoon Network, sister brand to Boomerang and POGO, is created and distributed by Turner, a Time Warner Company.
About Turner Asia Pacific
Turner is a global entertainment, sports and news company that creates premium content, and delivers exceptional experiences to fans whenever and wherever they consume content. In Asia Pacific, Turner owns and operates award-winning brands throughout the region, running 59 channels in 14 languages in 42 countries. These include CNN International, CNNj, CNN, HLN, Cartoon Network, Adult Swim, Boomerang, POGO, Warner TV, Oh!K, TCM Turner Classic Movies, truTV, MondoTV, TABI Channel, Tabi Tele, Mondo Mah-Jong TV; and HBO, HBO HD and WB in South Asia. Turner manages the business of Pay- and Free-TV-channels, as well as Internet-based services. It owns and exploits properties such as Tuzki, and oversees commercial partnerships with various third-party media ventures. Turner teams with Warner Bros. and HBO to leverage Time Warner’s global reach. Turner Broadcasting System Asia Pacific, Inc. (“Turner Asia Pacific”) is a Time Warner company.
About Cartoon Network Wave
Set sail on awesome tooniverse adventures on the high seas with the hottest stars from Ben 10 and The Powerpuff Girls, to We Bare Bears, Adventure Time and many more. Hang out with your favourite characters, explore their worlds and live the ultimate Cartoon Network experience. Have your choice of 800 fully-themed cabins and suites, including two world-first triplex suites, as the ship heads to famous destinations across Asia Pacific. While on board, explore 11 decks of shopping, relaxing, partying and excitement with a variety of leisure and entertainment pleasure. Our restaurants, cafes and other outlets serve up a spread that will satisfy everyone. For more information on Cartoon Network Wave, please visit www.cartoonnetworkwave.com.
About the Leisure Events Fund
The Singapore Tourism Board (STB)’s Leisure Events Fund supports the growth and anchoring of world-class, differentiated and celebrated leisure event experiences that can further establish Singapore as one of the world’s most vibrant cities. Proposals will be assessed based on their potential to deliver tourism outcomes such as increasing visitor arrivals and tourism receipts, strengthening destination branding and enhancing precinct vibrancy. The fund is part of STB’s Tourism Development Fund, designed to help realise STB’s Quality Tourism strategy by enhancing Singapore’s destination attractiveness. Visit STB’s grant page for more information.
About Prudential Assurance Company Singapore (Pte) Limited (Prudential Singapore)
Prudential Assurance Company Singapore (Pte) Ltd is one of the top life insurance companies in Singapore, serving the financial and protection needs of the country’s citizens for 87 years. The company has an AA- Financial Strength Rating from leading credit rating agency Standard & Poor’s, with S$36.3 billion funds under management as at 31 December 2017. It delivers a suite of well-rounded product offerings in Protection, Savings and Investment through multiple distribution channels including a network of more than 4,600 financial consultants.