Asia Pacific to add 501 million digital homes

(Mar 18, 2014) The Asia Pacific region is undergoing a rapid digital TV conversion that will see penetration increase from 28.9% of TV households in 2010 to 51.7% in 2013 then 61.2% by end-2014 and on to 97.5% in 2020 – or up by 501 million homes between 2013 and 2020, according to a new report from Digital TV Research.

The Digital TV Asia Pacific Forecasts report reveals that China will provide 225 million of the extra digital TV homes, with India adding a further 118 million. However, 159.6 million homes in the region will not own a TV set by 2020, although this is down from 195.9 million in 2013 and 221.8 million in 2010.

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