June 1, 2012 – With a range of television options that run the gamut from OTT to DTH, the main video markets are now offering a wealth of different dynamics and opportunities. As with natural geography, the Asian video landscape varies widely, depending on where you are.
Across the board, there seem to be a few hard and fast “truths” to what is happening in Asia’s video sector. Parts of the region are on the verge of explosive growth. Content consumption is on the rise and in demand from a strong demographic. Satellite will remain an important part of every facet of the video market because of its unmatched ability to distribute content to people located in remote or less populated areas.
Simon Twiston Davies, CEO of CASBAA, says that Asia has the advantage of continued economic growth. “With an average of about 8 percent across the region, with some fluctuation depending on the country, Asia has an increasingly informed media market with positive demographics coming through. People under the age of 30 are driving consumption for increased media services and options and satellite technology provides the ultimate backhaul for it. Video is gradually migrating from analog to digital format and migration from SD to HD content is becoming more standard, which is driving usage of satellite capacity and demand.”
Replacement rates for Asian satellites are high, according to Twiston Davies. “Orbital slots are more valuable, deregulation of turnaround services is increasing and there are more requests turning up. There is huge demand for content — from India, Indonesia and some other countries. Satellite will play an enormous role in exporting content out of Asia into other markets where consumers demand it.”
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