Younger demos are most likely to combine pay TV subscriptions with SVOD services, according to new study from PwC
9/25/2013 – In a wide-ranging study of video consumption, PwC has found that widely reported cord-cutting among younger people has been significantly overstated but that many consumers are avid users of over-the-top content and that second screen behavior has become widespread, with around 55% interacting with mobile devices while watching TV.
The survey found that traditional pay TV subscriptions remain valuable to most consumers, with 70% of respondents subscribing to cable services and 26% saying they had satellite subscription.
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