NICK JR. LAUNCHES ON 1-SKY IN THAILAND
First children’s channel to debut on new broadcasting platform
SINGAPORE / BANGKOK, 22 February 2012 – Viacom International Media Networks Asia, a division of Viacom Inc. (NASDAQ: VIA, VIAB) today announced Nick Jr.’s launch in Thailand through GMM Grammy, the country’s largest entertainment and media conglomerate group. From 20 February, Thai viewers will be able to enjoy Nick Jr., a commercial-free, English educational channel for preschoolers on GMM Grammy’s new 1-Sky broadcasting platform that offers free Satellite TV and Pay TV services with more than 200 channels.
Aimed at preschoolers and parents, Nick Jr. builds on Nickelodeon’s reputation as one of the world’s leading multi-platform entertainment brand for kids. With a commitment to stimulate, educate, involve, excite and develop enquiring minds, Nick Jr.’s philosophy is to ‘play-to-learn’ through award-winning and exclusive international properties including Dora the Explorer and Go, Diego, Go! which are designed to engage and encourage early childhood development. Aside from Dora The Explorer and Go, Diego, Go!, Nick Jr. will bring playful entertainment and connected learning with shows Little Bill, Ni Hao, Kai-Lan, Blue’s Clues, Wonder Pets!, Team Umizoomi, Bubble Guppies, Fifi and the Flower Tots, and Max & Ruby among others.
Nick Jr. is the first children’s channel to debut on 1-Sky’s broadcasting platform and will be available 24 hours a day to 1-Sky’s Entertainment package and Combo package subscribers. The launch in Thailand marks the latest expansion of Nick Jr. across Asia, following launches in Singapore, Malaysia, Indonesia and Mongolia last year.
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About Viacom International Media Networks
Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, non-premium Paramount Pictures branded channels, VH1, VIVA, MTVHD, COLORS, Game One and Tr3s: MTV, Música y Más, a channel for US Hispanic audiences. Viacom brands are seen globally in more than 600 million households in over 160 territories and 34 languages via more than 160 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties.
Press Contact:
Ching Yee Wong
Communications Manager
Viacom International Media Networks
t: (65) 6420 7154 f: (65) 6221 9795 m: (65) 9796 2104
email: wong.chingyee@vimn.com