FILIPINO FANS OF DISCOVERY CAN EXPLORE MORE OF THEIR WORLD ON SKYCABLE WITH THE LAUNCH OF DISCOVERY KIDS AND EXPANDED DISTRIBUTION FOR TLC
Manila, April 16, 2012 – Discovery Networks Asia-Pacific (DNAP), a division of leading global real-world media company Discovery Communications, announced today that it has launched Discovery Kids on SKYCable in the Philippines, making it one of the first markets in Asia-Pacific to offer the channel to subscribers. In addition, its popular global lifestyle channel TLC, will now reach a broader subscriber base with its move to SKYCable’s Silver Pack.
“With the entry of Discovery Kids and expansion of TLC, our portfolio in the Philippines now includes something for everyone from young to old. Both brands deliver on our brand promise to provide quality programming and provides our audience with an opportunity to explore their world from the comfort of their homes,” said Kevin Dickie, senior vice president and head of content, Discovery Networks Asia-Pacific.
Rodrigo P. Montinola, chief operating officer, SKYCable, said, “SKYCable takes pride in being one of the first to launch Discovery Kids in the Philippines. We are now the only operator in the country to carry all of the Discovery networks available in the region. With the launch of Discovery Kids, we have strengthened the edutainment push amongst kids. TLC is one of the most popular travel and lifestyle channels in the Philippines and we are delighted that even more SKYCable subscribers can now enjoy the channel though SKYCable Silver.”
Discovery Kids, which was made available on SKYCable Channel 120 from yesterday (Sunday, April 15, 2012), will offer children the ideal combination of learning and entertainment. A unique network in the kids’ genre, Discovery Kids will offer children a fun and entertaining way to satisfy their natural curiosity and explore their world with stimulating and imaginative programming. The network will ignite viewers’ imagination through its compelling and differentiated content. Discovery Kids seeks to entertain and educate children with content that sparks their curiosity and helps to develop their cognitive, social, emotional and personal skills, bringing families together by promoting co-viewing with parents. The target audience for Discovery Kids is kids four to twelve years old and their parents with the core target audience being kids seven to ten years old.
The core values of Discovery Kids in Asia-Pacific include being transformative (by providing an immersive world that sparks wonder and curiosity), smart (by giving creative surprises for enquiring minds), playful (by stimulating learning and imagination in a fun and innovative way), and educational (by creating a trusted atmosphere for engaged learning). Some programming highlights from Discovery Kids at launch include Discovery-produced HEADRUSH featuring Kari Byron from the popular hit series MYTHBUSTERS, THINK BIG and WILD KRATTS. HEADRUSH, an original Discovery production, provides children with an hour of games and experiences, pulling from MYTHBUSTERS. THINK BIG features journeys of young inventors who might just have the next big hit. From the “sibling alarm” to the “toilet paper headband”, each episode is peppered with fun facts, trivia, inspirational success stories and imagination labs to get the viewers to start inventing too. WILD KRATTS, an animated series created by real-life zoologists Chris and Martin Kratt, is a cartoon series with a twist – combining science education with fun and humour, young viewers can join the adventures of the two brothers as they travel around the globe encountering incredible wild animals. The series also teaches children small ways to make big impacts (such as building bat houses), while entertaining them with the Kratt’s usual antics.
TLC which features inspiring lifestyle and factual entertainment focused on travel, food, home improvement and gripping human stories is already available in the Philippines and has a strong fan following. Celebrating everyday life and special occasions by offering new perspectives and shared experiences from real-life people in remarkable circumstances, TLC brings the viewers a glimpse of life that’s anything but ordinary. TLC will now be offered to all SKYCable Silver Pack subscribers so more viewers in the Philippines will get a chance to enjoy the channel and its hit series including INVITE MR. WRIGHT, GLOBE TREKKER, CAKE BOSS and MAN VS FOOD. TLC is on SKYCable Channel 62.
Discovery Networks Asia-Pacific launched its first network in the region in 1994 with Discovery Channel. It has since increased its Asia-Pacific footprint and grown its portfolio to eight high-quality networks including TLC, Animal Planet, Discovery HD World, Discovery Science, Discovery Turbo and Discovery Home & Health reaching over 534 million cumulative subscribers in 34 countries.
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About Discovery Communications
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) is the world’s #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 210 countries and territories. Discovery empowers people to explore their world and satisfy their curiosity through 130-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Discovery Science and Discovery HD, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. In Asia-Pacific, eight Discovery brands reach over 534 million cumulative subscribers in 34 countries with programming customized in 15 languages.
Contact:
Melissa Tham/Charmaine Huet
melissa_tham@discovery.com/charmaine_huet@discovery.com
DID: (65) 6510 7637/(65) 6510 7545