June 1, 2012 – In a matter of only months, ‘second screen’ has made the transition from being a mere conversation topic to an established part of the TV ecosystem new research from Futuresource Consulting is suggesting.
The analyst believes that the key drivers for what it describes as an explosion have been the emergence firstly of mass market smartphones and then, and perhaps more significantly as far as video applications are concerned, the arrival of tablets led by the iPad.
Moreover, the firm’s projections show that smartphone and tablet ownership growth is not being interrupted by the economic hardship currently endured in Europe and so the usage of a second screen device is going to expand. Tablet ownership is for instance set to grow more than fourfold.
Futuresource’s recently released Living With Digital research found that 62% of respondents say they use interactive devices while watching TV, with laptops and mobile phones topping the list of most commonly used equipment, and tablets rising fast. This figure rises to 85% of 16 to 18 year olds, and even more than half of 56 to 65 year olds use a second screen.
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