Pay-TV firm admits fight to air footie games is lost
14/06/2012 – The Union of European Football Associations has vetoed a request by its broadcast rights holder GMM Grammy to rebroadcast tournament matches to pay-TV operator True Visions.
Uefa yesterday sent a letter to Grammy to reject its sub-licensing request.
In a letter to Grammy Sport managing director Kobkiat Sangwanich, Uefa’s media rights manager Ian Wilson said the request had come too late since the tournament was already well under way.
True Visions cannot transmit any Euro 2012 programmes because it is not owned by Grammy, or affiliated to the company, the letter said.
“True Visions had an earlier opportunity to acquire Uefa Euro 2012 rights from Uefa directly. Furthermore, GMM Grammy delivers greater free-TV exposure in Thailand through the sub-licensing of rights to free-TV (channels 3, 5 and 9) and we are very happy with this free-to-air broadcast platform,” he said.
Read the full story at http://www.bangkokpost.com/news/local/297931/uefa-kills-true-rebroadcast-bid