Apple embraces Youku

Jun 13, 2012 Beijing – Apple announced that the next versions of desktop and mobile operating system will integrate Youku and Tudou services for users to easily share videos to the web.

altThe move comes as part of Apple’s plan to solidify and expand its share of the China market, which is Apple’s second-largest market after the United States.

Apple’s OS X Mountain Lion and iOS 6 will support video-sharing to Youku and Tudou. iOS 6 will also support Chinese voice recognition through Siri and improved Chinese text input and handwriting recognition.

According to mobile analytics firm Flurry, China accounted for 24% of iOS and Android device activation worldwide in February 2012, more than any other country in the world.

Jian Yao, chief technology officer of Youku, said the partnership with Apple takes Youku one step closer to reaching video bloggers everywhere.

Youku and Tudou entered into an agreement in March 2012 and are working towards completing the merger.

http://www.marketing-interactive.com/news/33479

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