June 21, 2012 – As others queue up on the online video platform that YouTube was monopolising, brands wake up to the potential of this medium.
T hink online video and where do you go first thing? YouTube?
Well, YouTube is certainly the king of this platform – but others are now streaming onto this track too.
“YouTube is an ecosystem of its own with four billion views a month and 50 million unique users. But the monopoly can by all means be broken provided the industry learns to monetise and develop original content for the Web and mobile,” says Sameer Pitalwalla, Director, Video & Celebrity, Disney UTV. The digital team of Disney UTV hosts various channels on YouTube.
In the West, with more and more people beginning to ditch their TV to view videos and live content online, this is one space that is hotting up. Leading the action are players who allow people to not just watch TV but chat about it or join the action. Social TV is the name of the game.
Read more: http://www.thehindubusinessline.com/todays-paper/tp-brandline/article3552052.ece