June 27, 2012 – Employees of start-ups or freelancers in the media industry who seek to upgrade their skills or obtain apprenticeships can now tap on funding provided by the Media Development Authority (MDA) as part of its drive to increase productivity in this sector.
The S$20-million funding, which will be effective from Sunday, will go towards three new productivity measures – a training allowance, enhanced apprenticeship opportunities and a productivity grant to help media companies raise efficiency through process improvements.
The MDA aims to raise the value-add per worker from the current S$98,500 to S$119,700 through the fund.
“In the media sector, the way to productivity is through ideas,” said MDA Chief Executive Officer Aubeck Kam. “We have to keep developing better ideas because better ideas mean more audiences and more value derived from the same unit of work.”