July 18 2012 – Hong Kong – A last-ditch agreement has been reached between i-Cable and the two free-TV stations over broadcasting the London Olympics.
With government mediation, i-Cable agreed to sell the rights to 200 hours of Olympics events, including the opening and closing ceremonies, for an undisclosed amount.
TVB and ATV will jointly produce programming around the games.
As for advertising, the three stations will draw advertisers separately and i-Cable’s ads will not be shown on TVB or ATV.