July 17 2012 – New Delhi – Broadcast regulator TRAI today told tribunal TDSAT that it was open to discussions with broadcasters to consider amending its directions on limiting advertisement time in TV channels.
During the proceedings, counsel appearing for TRAI said the regulator was willing to look into various issues raised by broadcasters that have opposed the move to put a cap on advertising time.
“There are issues… we are willing to consider. We are looking in a broad manner,” said TRAI counsel Mr Saket Singh.
“Whatsoever the issue, (after discussion) we may amend that also,” he said.
The Telecom Regulatory Authority of India also sought six weeks time from the tribunal for this process, which was granted by the TDSAT Bench headed by its Chairman, Mr Justice S.B. Sinha.
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