24 July 2012, NEW DELHI: Rigid News Access Rules of the London Organizing Committee for the 2012 Olympic and Paralympic Games prevent news channels from even giving live news breaks of achievements by Indians.
Thus, while a channel can make an announcement whenever any Indian wins a medal, it can get the footage only around three hours later as the rights lie with Doordarshan and ESPN Star Sports.
In fact, the News Broadcasters Association (NBA) sent the News Access Rules to all its members late last week, asking them to exercise caution while covering the Olympics.
http://www.indiantelevision.com/headlines/y2k12/july/july207.php