Jul 26, 2012 – Mark Lazarus is no stranger to big sports events but the 2012 Olympics trumps them all. Lazarus, the chairman of NBC Sports Group, joined NBC Universal as part of the Comcast merger, becoming chairman of the NBC Sports Group more quickly than anyone imagined when sports broadcast legend Dick Ebersol opted out just after the 2011 upfront. Ebersol is in London as an advisor but Lazarus is in charge of NBC’s Olympics. We caught up by phone Wednesday while he was at NBC Olympics headquarters in London. Here are a few highlights from our chat about digital strategy, the latest revenue numbers, authentication, metric goals, the heavy commitment to live streaming and more:
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