08-08-2012 – The latest video monetisation report from video technology firm FreeWheel has found that consumer viewership of professional video content on smartphones, tablets, and game consoles doubled in Q2 2012.
Furthermore, the report found that the soaring uptake in online video – hitting a record of over a billion video views – through this variety of connected devices was driving monetisation, with the market for video advertising continuing to expand at a faster rate than the viewing of content; video view volume increased 10% year-over-year while video ad volume increased 68% in the same time period.