As users move online for news and entertainment, traditional media outlets are sprucing up their digital strategy.
It’s no more a problem that only Financial Times and the Wall Street Journal have to deal with. As more and more users in India are turning to the internet and social media, mobile phones are emerging as the second most-viewed screen for Indian Indian consumers.
A recent study by online audience and ad measurement platform Vizisense has pointed out that nearly 2 crore of the mobile internet users in India are increasingly turning to their mobile phones.
“Nearly two crore of mobile internet users are cutting their newspapers and television consumption by 50 per cent and shifting to the mobile phones to access content. The screens are changing and English media is seeing the biggest impact,” said Amit Bhartiya vice president and general manager ViziSense.
http://www.thehindubusinessline.com/features/weekend-life/article3738288.ece