August 11, 2012 – TV Everywhere, the linchpin for pay-TV operators in the quest to stave off competition from over-the-top (OTT) services, is not only proving successful, but could very well be a doomsday weapon against Netflix and its ilk. Look no further than NBC’s success with the Olympics as evidence of things to come.
“TV Everywhere…could eventually put Netflix out of business,” said the National Inflation Association in a briefing on multiplatform penetration.
Take, for instance, the success of HBO GO, available free to subscribers via laptop, desktop, smartphone or tablet device and offering access to every HBO sporting event, show or documentary ever aired on HBO. The app sees three times the minutes per viewing session than Netflix, according to NPD Group. HBO GO viewers spend about 50 minutes per session–or, one episode of an hourlong drama like Game fo Thones or True Blood.
In contrast, Netflix viewers only watch around 15 minutes per viewing session.
Read more: TV Everywhere could kill Netflix http://www.rapidtvnews.com/index.php/tv-everywhere-could-kill-netflix.html?utm_source=newsletter_760&utm_medium=email&utm_campaign=rapid-tv-news-current-edition-1208#ixzz23OPeSn8y