Sports viewers go online and multi-screen

August 10, 2012 – Research commissioned by Tier 1 Internet operator Level 3 Communications to ascertain current trends in viewing broadcast sport has revealed that the Internet is challenging traditional broadcast technology as a means of delivering programming content.

The company suggests that a “perfect storm” is brewing as intense competition between content providers and device makers meets faster, more widely available broadband communications and an insatiable appetite for sport programming on the part of viewers.

Read more: http://advanced-television.com/index.php/2012/08/10/sports-viewers-go-online-and-multi-screen/