August 31, 2012 | Tim Bradshaw / FT: After five years of trying to force the TV world to “go Google”, the search company has abandoned its scheme to trade broadcast ads in the same way as it does online banner ads.
In a victory for the traditional media establishment against a digital insurgent, Google quietly announced in a blogpost on Thursday evening that it would close its TV Ads in Adwords product later this year.
The service, which at one stage partnered with NBCUniversal and the Hallmark Channel, was supposed to combine the speed, flexibility and targeting capabilities of the web with the emotional punch of the 30-second spot.
But amid resistance from some parts of Madison Avenue, Google struggled to obtain enough airtime upon which to sell ads.
http://techcircle.vccircle.com/500/google-abandons-tv-ad-ambitions/