New Delhi, Sept 5: A technical committee to oversee the design of an audience measurement system for television will be formed within a week, under the Broadcast Audience Research Council (BARC).
The Indian Broadcasting Foundation (IBF), Advertising Agencies Association of India (AAAI) and Indian Society of Advertisers (ISA) — the three stakeholders of BARC — are learnt to have told the Information and Broadcasting Ministry that the technical committee will be formed within a week, sources said. The committee has already missed the July deadline.
In a meeting chaired by I&B Secretary Uday Kumar Varma, with the three bodies, the Government took stock of the progress on BARC. It was also decided that the technical committee will have representation of the Directorate of Advertising and Publicity (DAVP), besides a statistician and other key members.
Read more at The Hindu Business Line