Speaking in the session The Rise and Rise of Broadcasting, Catherine Powell, general manager, media distribution, Europe, Walt Disney Company said although the majority of programming was watched live, for some shows 50% of the audience was timeshifted.
Disney supports its TV partners through social media and second screen activity. “We as content providers give exclusive clips, access to talent, and sneak previews.” She said that the launch of on demand portals within a branded area helps new content to be discovered and drives viewers back to linear partners.
In the US ‘Watch’ apps have been devised with operator Comcast, giving access to sixty or seventy episodes per channel, once the customer has been authenticated.
http://www.broadbandtvnews.com/2012/09/06/broadcasters-face-up-to-world-of-ott/