Prasar Bharati to sue TAM

(September 17, 2012) Government-owned Prasar Bharati, the country’s largest broadcaster, had decided to sue the Television Audience Measurement (TAM) agency, citing an alleged inaccurate representation of data on Doordarshan’s coverage, said an official. The legal suit would be filed in India within a week, the official added.

The decision came in the wake of New Delhi Television (NDTV)’s legal action against TAM early this month. The private broadcaster had sued TAM in a New York court over the agency’s rating methods. TAM is a joint venture between Nielsen and Kantar Media Research. A spokesperson at TAM declined to comment on the issue.

The ministry of information and broadcasting recently wrote to TAM for a report on the measures taken to improve the ratings system, by increasing the coverage and third-party audit. It also asked Telecom Regulatory Authority of India to recommend guidelines to set the benchmark for other rating agencies.

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